Ten
Signals That It's Time to Make
a Radical Shift in Your Business
Certain business realities signal us that we
should make a shift if we are to survive. Herewith, a list of some of
those signals.
1. You find more and more competitors in
your market.
An indication that it's a good market, but being fractioned. Unless what
you offer is both different and better, look for another niche.
2. Your market disappears.
OK, you make the world's best buggy whips! Wake up.
3. Your interests and values are out of
sync with your business.
A formula for business disaster and personal misery. Revisit your vision
and mission--and align them with your values. Now start again.
4. Your customers are leaving for your
competition.
Either figure out why and fix it or find another business.
5. You dread going to work in the
morning.
Figure out why. If it can't be changed, do something else.
6. You notice your competitors changing.
Have you noticed that, like it or not, it's a race? Do what it takes to
win or join another race.
7. Working on the business is taking more
time than working in the business.
If your revenue can't support more help, find a way to simplify and
streamline your business (your competitors probably are).
8. You're losing key employees to your
competitors.
A sure sign of "trouble in River City!" Conduct "exit interviews" with
departing employees--figure out what the competition's got that you
don't.
9. Your business no longer supports your
lifestyle.
Well, change either one or the other until they're in sync.
10. You're neither learning nor having
fun any more.
Certain death if you stick it out. Time for a fresh start.
Food For Thought
The biggest obstacle standing between
you and anything you want, is your lack of belief that you can have
it. Once you truly believe it is possible, once you can see yourself
doing it or being it or having it, the rest is just details. With
belief, plus the commitment to follow through and do whatever it
takes, anything can be yours.
Everything you need to get there is available to you, when you believe
and when you commit to getting there. Know that you can do it. Nothing
can hold you back once you have belief and commitment. You will find a
way. You can. Do it.
Pleasure is a matter of conditioning. A teenager
smoking her first cigarette doesn't enjoy it at all. She's almost
certainly doing it to "fit in" and it probably even makes her a little
sick. After a while, though, she likes it so much she finds it hard to
quit.
Strategy for achieving your success: Choose the pleasures that move
you toward your goals.
For example, there is just as much potential for pleasure in jogging 2
miles as there is in eating a bag of potato chips. The person who is
trying to get in top physical shape would be well advised to find his
pleasure in the jogging rather than the chips. Just like everything
else in your world, your pleasures are under your control. Use them to
your advantage.
What is it that you truly want to do? You can do it. Realize that you
are as capable as any person. See yourself doing it. Touch it. Hear
it. Taste it. Walk inside of it. Drive around in it. Believe in it and
believe that it is yours. |
|
