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Ideas to Promote Your Business
1. Advertise in the classified advertising
section of your community newspaper.
2. Advertise in the Yellow Pages.
3. Advertise on a grocery buggy.
4. Approach your prospective customers over the phone.
5. Approach your prospective customers in person.
6. Approach your prospective customers through the mail.
7. Be a guest speaker at seminars and present on your area of expertise.
8. Be a guest speaker on radio talk shows.
9. Build and maintain a customer mailing and contact list on database
software.
10. Build your image with well designed letterhead and business cards.
11. Design a brochure that best explains the benefits of your services.
12. Design a mail order campaign.
13. Design a point of purchase display for your product.
14. Design a telemarketing campaign.
15. Design an image building logo for your company.
16. Design and distribute a quarterly newsletter or an industry update
announcement.
17. Design and distribute company calendars, mugs, pens, note pads, or
other advertising specialties displaying your company name and logo.
18. Design and distribute a free "how to do it" hand-out related to your
industry (e.g. Tips for conserving energy in your home).
19. Design buttons, decals and bumper stickers or balloons with your
company name, logo or slogan.
20. Design T-shirts displaying your company name and logo.
21. Explore cross promotion with a non-competing company selling to your
target market.
22. Explore the costs of advertising in newspapers, magazines, on radio,
television, billboards, bus shelters and benches.
23. Explore ways to share your advertising costs using cooperative
advertising.
24. Follow up customer purchases with a thank you letter.
25. Follow up customer purchases with Christmas or birthday cards.
26. Have your company profiled in a magazine or newspaper that is read by
prospective customers.
27. Hire an advertising agency or public relations firm.
28. Hold a promotional contest.
29. Hold a seminar on your service, product or industry.
30. Include promotional material with your invoices.
31. Look for prospective customers at trade shows related to your
industry.
32. Look for prospective customers in associations related to your
industry.
33. Look for prospective customers at seminars related to your industry.
34. Look for prospective customers in magazines and newspapers related to
your industry.
35. Package your brochure, price lists and letter in a folder for your
customers.
36. Place a sidewalk sign outside your store or office.
37. Place flyers on bulletin boards and car windshields.
38. Place promotional notes on your envelopes, mailing labels.
39. Place signs or paint logos on your company vehicle(s).
40. Prepare a corporate video.
41. Prepare a list of product features and benefits to help you plan your
advertising and promotional campaigns.
42. Prepare proposals offering solutions to your customers' needs
43. Provide free samples of your product or service.
44. Provide public tours of your operation.
45. Sponsor a charity event.
Food For Thought
The biggest obstacle standing between
you and anything you want, is your lack of belief that you can have
it. Once you truly believe it is possible, once you can see yourself
doing it or being it or having it, the rest is just details. With
belief, plus the commitment to follow through and do whatever it
takes, anything can be yours.
Everything you need to get there is available to you, when you believe
and when you commit to getting there. Know that you can do it. Nothing
can hold you back once you have belief and commitment. You will find a
way. You can. Do it.
Pleasure is a matter of conditioning. A teenager
smoking her first cigarette doesn't enjoy it at all. She's almost
certainly doing it to "fit in" and it probably even makes her a little
sick. After a while, though, she likes it so much she finds it hard to
quit.
Strategy for achieving your success: Choose the pleasures that move
you toward your goals.
For example, there is just as much potential for pleasure in jogging 2
miles as there is in eating a bag of potato chips. The person who is
trying to get in top physical shape would be well advised to find his
pleasure in the jogging rather than the chips. Just like everything
else in your world, your pleasures are under your control. Use them to
your advantage.
What is it that you truly want to do? You can do it. Realize that you
are as capable as any person. See yourself doing it. Touch it. Hear
it. Taste it. Walk inside of it. Drive around in it. Believe in it and
believe that it is yours. |
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