A Comprehensive Free Resource of Small Business Information, Packed With Dozens of Guides, Tools and Techniques.

Ten Areas of Leverage That Every Small Business Has

1. Customer-base
Ask yourself: If I just bought this company, how would I sell more/expand what I sell to this customer base?

2. Cash
Ask yourself: If I could invest this cash in any one part of this business/niche/product line for the biggest cumulative return/profit over the next 5 years, where would I invest it all?

3. Market Leadership
Ask yourself: To remain the market leader for the next 25 years, where should I invest my time and company's resources right now?

4. Reputation
Ask yourself: What can I do to double the strength of our current reputation, within the next 6 months?

5. Momentum
Ask yourself: What's working well right now and how can I keep it working well?

6. Key Staff
Ask yourself: Who are the 5 key people in my organization and what game/plan can I create with them so they'll stick around for a long time?

7. Systems
Ask yourself: What systems work so well that we take them for granted? How could we improve them?

8. Responsiveness
Ask yourself; How quickly and completely do we respond to changes in our customers, market, technology, staff needs or economic conditions?

9. Intellectual Property
Ask yourself: What do we have, IP-wise, that just isn't being as leveraged as it could be?

10. The X Factor
What do we have that's very, very special and that we could really maximize, just for the pleasure of it? .

Food For Thought
The biggest obstacle standing between you and anything you want, is your lack of belief that you can have it. Once you truly believe it is possible, once you can see yourself doing it or being it or having it, the rest is just details. With belief, plus the commitment to follow through and do whatever it takes, anything can be yours.
Everything you need to get there is available to you, when you believe and when you commit to getting there. Know that you can do it. Nothing can hold you back once you have belief and commitment. You will find a way. You can. Do it.
Pleasure is a matter of conditioning. A teenager smoking her first cigarette doesn't enjoy it at all. She's almost certainly doing it to "fit in" and it probably even makes her a little sick. After a while, though, she likes it so much she finds it hard to quit.
Strategy for achieving your success: Choose the pleasures that move you toward your goals.
For example, there is just as much potential for pleasure in jogging 2 miles as there is in eating a bag of potato chips. The person who is trying to get in top physical shape would be well advised to find his pleasure in the jogging rather than the chips. Just like everything else in your world, your pleasures are under your control. Use them to your advantage.
What is it that you truly want to do? You can do it. Realize that you are as capable as any person. See yourself doing it. Touch it. Hear it. Taste it. Walk inside of it. Drive around in it. Believe in it and believe that it is yours.